![]() ![]() In our case, we give people what they want, which is content. “The old model was let’s bombard them with ads and hope they click this. “This is about a new model of doing business with the end consumer,” Alemania said. This means marketers are adding value to the community experience–not interrupting it with advertising, creators are authentically engaging their fans, and communities discover content that fuels their passion. Given the rise of creator communities coupled with privacy regulation and consumers’ disdain for advertising, ReadyUp’s SaaS platform takes a novel approach of using events and content to drive customer growth, Alemania said. ![]() “ReadyUp’s approach of using content to engage consumers enables Discord for customer growth.” “Discord has over 6.7 million servers, 150 million monthly active users, and builds a community experience not interrupted by advertising,” said Alemania. Additionally, they can attach Calls to Action (CTAs) to drive event engagement like join, subscribe, register, or buy, and enable Discord notifications or calendar notifications for Apple and Google as reminders. Discord admins enter their events into ReadyUp, can publish to an unlimited number of Discord servers, and make changes or updates at any time. ReadyUp’s Discord app simplifies the process. To use this system, the event has to be entered manually each time for every server promoting the event and, if there are changes, they have to be manually updated. Discord’s Scheduled Events system enables scheduled events to be published in servers ahead of time so communities can learn about and be notified when events are occurring and when the event is live. ![]()
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